Monday, February 4, 2013

Magazine tips.

1. Emotionally irresistible (that’s the image’s appeal)
2. Arousing curiosity (that’s to pull the casual glancer in)
3.Check out the suggestions about the four type sizes. A magazine is first and foremost a physical product, so experiment with it as such and be sure to make the most of its capabilities. Unfortunately, every decision will demand a price. Example: The spectacular, shiny coverstock that helps the colors vibrate is so slippery that the magazine falls on the floor. To whom are you catering? Youngsters don’t mind bending down to retrieve it, but seniors will let it lie there, because it is too damn much trouble. It is all really psychology, isn’t it? Well, of course it is! Publishing is a form of person-to-person conversation. The cover triggers it. 
4. If the cover pops out from its background, don’t weaken it by fussing with itYou’ve probably done something courageous (like that all-green Swedish Golf Digest) and deserve congratulations. Leave well enough alone.
5. It glows in vivid colors that will inevitably turn disappointingly dull when printed in ink. A hard-copy printout may be closer.

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